Customer Journey: James, Freelance Developer

Customer Journey: James, Freelance Developer

How Orbit helps solo consultants close deals, retain clients, and grow referral work

About James

  • Freelance web developer & tech consultant with 2–3 active clients
  • Gets leads from LinkedIn, referrals, and past project follow-ups
  • Offers custom builds, audits, and monthly retainers
  • Biggest challenge: leads and follow-ups slip through the cracks

The Customer Journey Using Orbit AI Premium

StageChallengeOrbit AI SolutionExample
Onboarding / SetupNo central place for leads, notes, and proposalsImports contacts, tags them by stage, drafts outreach“Hey Kayla, just checking on the SEO audit β€” happy to send over a scope!”
AdoptionInconsistent check-ins during long projectsWeekly client status snapshots + tap-to-send follow-ups“You haven’t checked in with Project Alpha in 14 days…”
Value RealizationWants to see ROI clearlyTracks outcomes like booked calls, rehires, and follow-up effectiveness“Past clients with 60-day follow-ups had a 35% rebooking rate”
Reactivation & RetentionForgets to follow up post-projectGentle nudges + ready-to-send re-engagement messages“Hope the site’s working great! Want help optimizing speed next?”
Advocacy / ReferralDoesn’t usually ask for testimonialsAuto-sends review/referral templates post-projectOrbit reminds James to thank a client who referred a startup

Why Orbit AI Premium Works for Freelancers & Solo Consultants

  • Follow-up automation: Never forget a warm lead again
  • AI-drafted messages: Saves time while keeping it human
  • Client segmentation: Tailors outreach by client stage
  • Reactivation nudges: Turn one-offs into repeat clients
  • No CRM bloat: Just what you need β€” nothing more

Summary: Real Use Case Outcomes

  • Faster follow-ups = more booked calls
  • Higher retention after project handoff
  • Referrals without the awkward ask
  • Stronger client relationships with less stress
  • No missed leads or forgotten check-ins

Are you a solo consultant like James?

Orbit AI Premium helps freelancers keep track of leads, maintain momentum, and close more work β€” all without a bloated CRM.

Start Using Orbit AI Premium
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